Identity / Design For Change
Forest cover in the UK is one of the lowest in Europe, with planting rates remaining continually falling below target despite countless pledges by the government. Due to this, the UK is heading into a state of net-deforestation as we are loosing more forests than we are gaining. Evergreen is a campaign produced to raise awareness around this issue.
The campaign makes use of a direct and contemporary identity, using neon green and bold typographic slogans in order to capture the attention of millennials, working across both print and digital deliverables.